Blog
Writing about running a café or restaurant: menu pricing, service models, regulation and guests. Not product marketing — the work itself.
- Basics 7 min read
What is a QR menu, and what does it actually change?
A QR menu opens when a guest scans a code at the table. Here is what it solves, what it does not solve, and which venues genuinely benefit from one.
Read article - Tourism 7 min read
How many languages should your menu have?
English alone is rarely enough in a tourist area. How to pick languages from actual guest data, why right-to-left scripts are a separate job, and what not to translate.
Read article - Operations 8 min read
Menu pricing: never set a price before you know the plate cost
Pricing by looking at the café next door is the most expensive habit in the trade. How to work out plate cost, waste allowance and a target food cost percentage.
Read article